Phoenix is the latest market Target Corp. (NYSE:TGT) is rolling out same-day delivery.
The partnership will enable the same-day delivery of more than 55,000 groceries, essentials, home electronics, toys and other products across twelve southwest cities, including the Phoenix area which began on Feb. 15. Target customers in Phoenix will be able to buy items online and get them delivered via Shipt.
Bill Smith, founder and CEO of Shipt, “The addition of Target stores to Shipt’s online marketplace across the Southwest allows us to deliver on our promise to offer quality products at great prices by making Target’s wide assortment available to our dedicated members. We know Shipt members in the Southwest will enjoy the convenience of having their local Target store run delivered within an hour by our growing community of Shipt shoppers who are known for offering personalized, highly-tailored service.”
As part of the expansion, Shipt will hire more than 3,000 shoppers throughout the Southwest. Shipt is currently available to over 30 million households in more than 70 markets across the country and offers quality, personalized grocery delivery to members for $99 per year. Throughout 2018, Shipt will expand to cover 80 million households in 170 markets.
Target Corporation serves guests at 1,822 stores and at Target.com. “Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” said John Mulligan, executive vice president and chief operating officer. Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience and we’re excited to begin offering same-day service in the Southwest.”
Home delivery is growing more important and competitive in the grocery sector. Also on Thursday, Amazon.com, Inc. (NASDAQ: AMZN) announced it is beginning grocery delivery from Whole Food Markets. Their same-day grocery delivery service is starting in Austin, Cincinnati, Dallas and Virginia Beach, Virginia. Both Amazon and Target has plans to expand grocery delivery services across the country in 2018.
In December Sprouts Farmers Market (NASDAQ:SFM) announced a partnership with online delivery service Instacart for the Phoenix and Tucson areas. Instacart also delivers groceries in Phoenix from a number of stores including Bashas’, Fry’s, Safeway, Costco, Smart & Final, CVS and BevMo.